Back Valley Road

Video Production house

Our Services

Film Production

Contact us for services and rates.


Contact us for services and rates.


Film professionals - leave planning, client communication and billing to us so you can focus on creativity and technique.

Cheri Caleb’s videos are a marketer’s dream tool. When she first worked with our team in 2016, her remit was to produce a sizzle reel to capture the essence of the festival. She did that with aplomb, but did so much more, adding videos on personalities and events. Cheri is a delight to work with and is an intuitive self-starter. We used her videos to market the festival to attendees, to industry stakeholders and, importantly, to showcase the festival and its sponsors. The social media team loves her video assets. Cheri’s video work and mandate, which keeps expanding, is an integral part of the marketing and sponsorship mix @VanWineFest.

Betty Verkuil,

Director of Marketing & Sponsorship (ret.),

Vancouver International Wine Festival

The feedback from the broader team was unanimous… These videos are exceptional! Some [of the team’s] direct quotes: ‘excellent’, ‘beautiful – gave me goosebumps’; ‘a fantastic job telling the Robert Mondavi Winery in a very elevated and elegant way, which is right on strategy’. We’re really please with how these turned out and glad that we were able to make it happen. Thanks for all your work!”

Danielle D’Agostino,

Communications Manager,

Arterra Wines Canada

I have done several videos with BVR worldwide, and I'm always impressed by the final product. Cheri is a tireless worker who pays attention to all the details, never losing sight of the fact that a video that doesn't tell a story is not worth making.

Anthony Gismondi,


Cheri is an absolute pleasure to work with. She's organized and creative, with a mellow vibe but excellent attention to detail. She can take your basic idea and make it better by helping you to refine and frame it in a compelling and professional way. Her experience as a digital storyteller and film maker is invaluable. I wholeheartedly recommend Back Valley Road!

Emma Lancaster,

Director of Communications,

Coastal Jazz

(Vancouver International Jazz Festival)


Back Valley Road is a small studio that scales to the needs of the project, whether it's a single interview or a six-part explainer series. Cheri Caleb founded the studio in 2015, working primarily as a producer but she also films, edits and writes. She hires from a network of talented contractors as needed. Cheri has more than 22 years in sponsorship and brand marketing experience while working for The Vancouver Sun and The Province newspapers and over 10 years of video production experience working with major brands around the world. She lives in Vancouver, British Columbia.


For a free exploratory discussion about your project, give me a call.