Back Valley Road

Video Production house

Our Services

Producing

List of services and rates coming soon.

Videography

List of services and rates coming soon.

Editing

List of services and rates coming soon.

Cheri Caleb’s videos are a marketer’s dream tool. When she first worked with our team in 2016, her remit was to produce a sizzle reel to capture the essence of the festival. She did that with aplomb, but did so much more, adding videos on personalities and events. Cheri is a delight to work with and is an intuitive self-starter. We used her videos to market the festival to attendees, to industry stakeholders and, importantly, to showcase the festival and its sponsors. The social media team loves her video assets. Cheri’s video work and mandate, which keeps expanding, is an integral part of the marketing and sponsorship mix @VanWineFest.

Betty Verkuil, Director of Marketing & Sponsorship (ret.),

Vancouver International Wine Festival

The feedback from the broader team was unanimous… These videos are exceptional! Some [of the team’s] direct quotes: ‘excellent’, ‘beautiful – gave me goosebumps’; ‘a fantastic job telling the Robert Mondavi Winery in a very elevated and elegant way, which is right on strategy’. We’re really please with how these turned out and glad that we were able to make it happen. Thanks for all your work!” Danielle D’Agostino, Arterra Wines Canada

Danielle D’Agostino, Communications Manager,

Arterra Wines Canada

"I have done several videos with BVR worldwide, and I'm always impressed by the final product. Cheri is a tireless worker who pays attention to all the details, never losing sight of the fact that a video that doesn't tell a story is not worth making."

Anthony Gismondi, Editor-in-Chief

Gismondionwine.com

Cheri is an absolute pleasure to work with. She's organized and creative, with a mellow vibe but excellent attention to detail. She can take your basic idea and make it better by helping you to refine and frame it in a compelling and professional way. Her experience as a digital storyteller and film maker is invaluable. I wholeheartedly recommend Back Valley Road!

Emma Lancaster, Director of Communications, Coastal Jazz

(Vancouver International Jazz Festival)

ABOUT US

Cheri Caleb created BVR to continue a favourite element of her work, producing videos, and to put to use the skills she acquired during a 22-year career in brand and sponsorship marketing for The Vancouver Sun and The Province newspapers. During her tenure, the papers were the pinnacle of media in Western Canada. She gained valuable insights and experiences as result of working with a broad range of businesses, events and people. As the newspaper industry changed, she adapted to advertiser demand and began producing advertorial videos, integrating editorial, marketing and advertising.

The name of the company refers to a dirt road leading from the small town in British Columbia’s Interior in which Cheri spent her formative years before moving to Vancouver and then California. While she’ll admit there may have been other, more self-evident names before this one, which had to be discarded having been  already taken by someone else on the other side of the world, this name is an appropriate representation of how we approach a project, with a spirit of exploration, a sense of adventure, and a desire to take the road less traveled.  

QUESTIONS?

Give me a call for a free exploratory discussion about your project.